A great business is reflected by a great website these days. Whether you want to do shopping or booking of any tickets, you would prefer to go online for everything. Not because it saves your time but also it is so easy to follow. But what if you just visit a website and it is totally outdated. It would take a second you just leaving from such a website. This way both the business website sales and traffic would see a drastic fall. Definitely, you don’t want it. Therefore regular website maintenance is a must for every successful business. This maintenance is very similar to managing your house. You need to keep it fresh, always look attractive and updated every time. Whether it is about its look and feel or content, you must update yourself with the recent technology changes firstly. Content is the king We all know the importance of unique and fresh content in the web world. Websites which keep updating their content on a regular basis, have more chances of getting higher in search results. Google ranks the websites on the basis of high-quality content after the Penguin and Panda updates. You can add the new content in form of text of the web pages, blogs, images, or videos on your websites. More is the number of good and informative content on your website; more will be the traffic coming to it. There are majorly the following ways of keeping your website updated –
- Keep your services or products related information or pricing updated
- Add industry related news, photos or other information on your website
- Choose to write the high-quality blogs to make it fresh
- Send out newsletters to your subscribers about any announcement or regular changes
- Let the Web Design Expert design new images for already existing services or products
Links Maintenance Imagine your reaction when you just visit a URL which turns out to be a broken link! You would surely get irritated with such links. Similar could be the situation of your website’s visitors if you don’t update it regularly with old and new things. Once you have started creating fresh and unique content for your website, there should be a direct way of linking them externally or internally. Keeping an eye on the inbound and outbound links is a great idea for making your website performance better. You might have deleted some old web pages for which you might not have updated your sitemap. In result to this, the same deleted web page is still present in Google’s index list. When any user will click on this, they would get an error message. This would have a bad impact on your visitor’s mind regarding your website. Hence, you will lose both website’s traffic and user’s trust. That’s why maintaining your internal and external links on a regular basis is required.