Digital Advertising To Grow At 20% By Year-End
Digital Advertising to Grow at 20% to Touch ₹18,938 cr by Year End
Forecast that digital ads will continue to grow at 20% in 2021
Digital Advertising in India 2021
"We expect 2021 to witness a colossal rise in digital advertising," said Anand Bhadkamkar, CEO, Dentus India.
The 5th edition of the digital report covers digital trends, spends, and insights across all sectors.
Advertising spends on digital media is continued to be led by social media with the highest share of 29%
Digital Advertising Spendings Explained
Online video spends have seen the highest growth rate of 46% in 2020 compared to the previous year.
The advertising spends on eCommerce platforms have also gone up to ₹4,700 crores in 2020.
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