Digital Advertising To Grow At 20% By Year-End

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Digital Advertising to Grow at 20% to Touch ₹18,938 cr by Year End

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Forecast that digital ads will continue to grow at 20% in 2021

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Digital Advertising in India 2021

"We expect 2021 to witness a colossal rise in digital advertising," said Anand Bhadkamkar, CEO, Dentus India.

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The 5th edition of the digital report covers digital trends, spends, and insights across all sectors.

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Advertising spends on digital media is continued to be led by social media with the highest share of 29%

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Digital Advertising Spendings Explained

Online video spends have seen the highest growth rate of 46% in 2020 compared to the previous year.

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The advertising spends on eCommerce platforms have also gone up to ₹4,700 crores in 2020.

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