In India, Digital Marketing is increasing at a rate of 25-30% every year. According to statistics, it has reached 829 million Internet users by the end of 2021. Be it looking for information on Google, social media, or making purchases, India has converted this medium into a full-fledged market. This market has emerged into creating Digital Marketing as a source of bringing business via the internet.
What are Digital Marketing and its benefits?
It can be defined as the promotion of products and services through various forms of electronic media, mainly based on the internet. Many businesses have experienced the benefits of digital marketing over traditional marketing. It can help you see the results faster than with offline marketing.
Advantages of Digital Marketing
- Improved conversion rates: Digital Marketing helps in clear cut communication with your target audience. It aids in taking prompt action, utilizing the generated leads, and improving your conversion rates with ease.
- Better revenue growth: The companies can use digital marketing strategies for better growth rates. The higher conversion rates can prove to benefit your business.
- The advantage to compete with large organizations: Digital Marketing can assist you in competing head to head with large organizations.
- Helps in connecting with customers globally: Digital Marketing is an online platform that connects with customers worldwide.
Industries have started and already underway are embracing digital marketing either as a supplement to their current marketing efforts or as a focus on the new marketing campaigns.
A long-term process
A long-term digital marketing strategy can drive the success of your company. It will also make sure it remains sustainable throughout the years. Deep Technologies, a digital marketing agency is a specialist in strategic marketing efforts and can help you accomplish your objectives to make your marketing worth the investment.
Let’s look at how a long-term digital marketing strategy is appropriate:
Branding: Building your brand, including digitally is a long-term task. In the long-run, building awareness, reputation, and brand recognition is all you need.
SEO: Search Engine Optimization is a long-term process. For increased search rankings or increased local SEO rankings, you will need a long-term strategy. The rankings on Google do not move overnight, and so one needs to keep an eye on the long-term is essential with SEO.
Content Marketing: Email Marketing and Blogging are pillars of marketing that need to have a long-term strategy to see Return on Investment. The pillar page content must be at the core of this strategy with a supporting blog and downloadable content that provides links to the pillar page.
Long-term marketing is a strategy that outlays more general aims over the next 10 years. Every organization should have a long-term marketing plan to keep the brand fresh and relevant in the eyes of the customer.
Another reason why digital marketing is better than traditional marketing is that it provides a higher level of interaction and engagement. Your target audience is connected with you through different marketing channels like social media or email messages.
The two main concepts including, frequency and consistency play a role in creating a long-term marketing strategy. You must focus on creating a long-term marketing strategy and support it with short-term goals. This will help you to engage with your audience, increase conversion rates and also boost brand awareness.
The growth of digital marketing in today’s scenario:
When businesses started using the internet commercially, many large businesses felt the need to use the latest technology to promote their services and products. When they saw positive results and realized the scope of online marketing, other businesses started using digital media for marketing, and this trend grew globally.
Companies are giving a lot of importance to online marketing that some of the large corporate houses are streamlining their marketing budget to shift their emphasis to digital. The COVID-19 pandemic has led to more businesses depending on digital marketing. Due to lockdowns, the growth of the Indian e-commerce market is pushing to Rs 7 trillion by 2023.
Businesses that do not have a social media page will have to quicken their digital transformation and design a digital strategy to speak and interact with their audiences. Thus, digital marketing will have a great future and also allow businesses to survive in the market.
Is Digital Marketing here to stay?
It will remain as the most powerful way of marketing in the future. The previous set of marketing was limited to door to door and mouth publicity. Initially, the marketers were using physical manpower to promote their products. But now with changing times, people want everything at their fingertips.
For every business, fulfilling the needs of the customers is the highest priority. So the trend of digital marketing took off a few years back. The Government of India has launched the Digital India programme with a vision to change India into a digitally empowered society and knowledge economy.
The scope of digital marketing is increasing, and the towns and cities are also getting connected with digital mediums. The number of Internet users is likely to double by 2022.
When it comes to digital marketing, the scope is vast. It will remain the most powerful way of marketing in the future. The dynamics of digital marketing are changing day in and out. Hence, the digital marketer of today and tomorrow will have to anticipate changes and make sure to implement them to benefit in the long-run.