These days you can’t be done with merely publishing a website. You have to adhere to the criteria that would ensure more engagement on your responsive website. It’s important to understand that each website is up there on the web to attain a goal. And, only when your website is engaging and responsive could you attain those goals successfully.
Well, websites are the forefront executives representing your business to millions of users. We have advanced into a digitally driven world. And, websites are a prominent part of this digitally acclaimed world. Millions of websites go live every day, and do you think each of them stands at the top radar fulfilling their business objective with websites? Of course, not. While the responsive website has opened ways to be Globally visible, it is equally competing to get visible, to get noticed.
So before we dive into the ways that would facilitate an engaging and responsive website, what exactly does that mean?
An engaging responsive website would attract and retain the attention of the users compelling them to take the action you desire. After all, isn’t that the ultimate motive? Further, a responsive website would respond well to all the screen sizes, making it equally responsive across all devices. Said that responsive website design ensures flawless operation across all the devices.
Moving further, here is your 10 steps detailed guide towards create an engaging responsive website.
1 Stick to simple layouts.
No one likes clutters. Understand that the attention span of humans these days is lesser than a Goldfish. Hence, if you are going to spam your website like a bin, you would face a bounce rate as high as the visiting rate.
Instead, stick to simple, clean, functional layouts. Before you set out to select the layout know clearly the purpose of your responsive website. And accordingly, choose the layouts that could define your purpose.
2 Make proficient use of White spaces.
Don’t be afraid of those white spaces. Don’t rush in to fill in every corner and part of your webpage. White spaces are quintessential in determining user experience over your responsive website. You see, clean spaces offer a refreshment, improves readability, and reduces clutter on your webpage.
Leave adequate room for white spaces knowing exactly what part of your webpage demands it.
3 Ensure easy navigation.
Consider your website as a physical store outlet. When you are in a superstore, there’s a clear demarcation of departments and the sub outlets within it, allowing you to navigate easily without any help. Well, doesn’t that make shopping a great experience for you?
The same concept applies to your website. Your website should navigate the users within the website adequately, without confusing them. Don’t experiment with standard menu designs. Keep the architecture/ layout/ rendering of your website absolutely simple. It’s important that users feel at home while navigating through parts of your responsive website.
4 Use a color palette to your advantage.
Understand the basics of color psychology and incorporate such colors that convey your brand image. Further, limit the basic color scheme of your website to 2 colors with an addition of accent color. Try rendering the colors of your logo within your website. This is to establish brand consistency for easy recognition amongst users.
5 Scheme your text.
Less the better. Don’t go on scribbling inessential details on your webpage. Scheme your text to the bare minimum with paragraphs no longer than 3- 4 statements. However, when you have no choice with text lengths, it’s important to divide the contents into sections. All in all, the contents of your website should be easily scannable. Additionally, ensure that you make use of easy-to-understand language and maintain a friendly tone.
No user is interested to read paragraphs and paragraphs about something completely inconsequential.
6 Don’t shy away to use multimedia.
Replace the texts with images, infographics, and videos wherever you can. Users are 1000X more likely to remember and resonate with the image compared to the text they would read on your website. Similarly, an engaging video is far likely to imprint an impression compared to a textual form of content.
The ideal place would be to balance the textual contents with images to render a lasting impression.
7 Ensure text readability.
Readability is crucial for your websites. Understand the science behind font types and their sizes. If users need to squint their eyes to read through your contents, trust us they are going to leave the site frustrated. Moreover, select the fonts that are easy to read. Stick to the simplicity and you won’t be disappointed.
8 Make efficient use of CTA’s.
The users should be offered adequate means to take the action you desire. If you want them to subscribe to your newsletter, show them a CTA right where they cannot ignore. If you want them to make a purchasing decision, the Buy Now action should be right within their hindsight. Place your CTA’s strategically where users can scan them easily.
9 Cut down inessentials.
The website science is about being minimalist. If the user ain’t gonna receive any advantage from the posted information, remove it. Remove every inessential, be it a paragraph, image, webpage, or graphic that would increase the loading time.
The only way to pursue your users to stay more on your site is by keeping them interested.
10 Make your responsive website mobile-friendly.
Last but definitely not least. Ensure that your website is responsive across all devices. More than 70% of the web traffic is generated through mobile devices. To add on, Google ranks the sites based on their responsive website nature. You definitely don’t want to lose your visitors by frustrating them with an irresponsive website.
Also, ensure that the loading time of the website is fast to avoid a bounce rate on your website. Understand that creating a responsive website isn’t getting you ahead in the game but to the bare minimum, it ensures that you stay in the game.
Summing up, you aren’t left with a choice whether to create an engaging and responsive website or not? The question is how do you achieve it. Well, it all starts with one step at a time. However, if you can afford to hire a professional, we would advise doing so. At Deep Technologies, we have a proficient team of web developers and web designers that would ensure that your website does the efficient task of attracting and converting users.
Connect with us and we shall design a customized plan to help you take your website a notch higher.