If you are handling the Search Engine Optimization strategies for your company, then the audience is evaluating the keywords that determine which ones to focus on. Many professionals mistakenly believe that long-tail keywords are defined by the number of words used in a particular search query.
It is a common misconception that “long-tail” keywords represent the number of words used in the phrase. You may think that they have been tailing for a long time because they have more words in the phrase.
Long-tailed keywords are longer and more specific keyword phrases, which are more likely to be used by visitors when they are close to a point-off or when they are using voice search. They are a little over-friendly at first, but if you know how to use them, they can be very valuable.
Handling long-tail keywords are only a matter of establishing better lines of disclosure between your business and those customers, who are already out, actively buy for what you offer.
Think about it: If you google the word “car” (a very comprehensive keyword that is sometimes referred to as the “head term”), then what are the chances of you clicking for sale? But if you search in google “Hyundai Santro”, then you know what you are searching for and you’re probably ready to pay for it.
Typically the phrases with low search volume have more words. As a result, these definitions became scarcely over time, and people began to correlate long-tail with the number of words used in the phrase rather than the search term.
Clearly, you’re planning to draw less traffic with a long-tail keyword than you’d with a more common one, but the traffic you do draw will be way better: more centered, more committed, and more covetous of your services.
Finding Qualified Searchers with Long-Tail Keywords
With small keywords, competition for ranking can be fierce, but visits can be low and ROI may be lower. With the implementation of long-tailing keywords, you can pull low traffic and you can go with numbers, but your return on investment will be much proportionally: You must be appealing to those viewers who you are looking for, and those viewers will be closer to point-of-purchase than your low-end rivals.
Less Competition = Lower Costs
Long-tail keywords are useful for businesses, who don’t want their content to rank in organic searches, but they’re potentially even more valuable for advertisers running paid per click campaigns. When you bid on long-tail keywords, the cost per click is certainly lower, since there’s less competition.
By targeting specific long-tail keywords in your AdWords campaigns, you can get high ad ranking on relevant searches without paying a premium for each click.
The trick is to find a reliable, renewable source of long-tail keywords that are right for you and for your niche target. Surprisingly, most keyword suggestion tools neglect this category, only focusing on the head, and ignore the rest of the species.
Know How to Find Long-Tail Keywords
Finding long-tail keywords with keywords research tools is easy. Let’s find out how.
– Using Google Search
– Using Google Keyword Planner
– Find Low Competition Using Long Tail Pro
– By Spying on Your Competitors
– Using Google Search is Right Way to Find Keywords
Just in Google search, when you type or search a generic keyword, you’ll find something superb and easy to rank long-tailed keywords. You can also use the prefix to search for “how” or “what is” etc.
When you already consider some generic keywords in mind, this is the best method, and the selection of keywords depends on your needs.
Find Low Competition Using Long Tail Pro
There are some free tools like Long Tail Pro. You can use it for keyword research. This will definitely ask you to spend money but currently will save you time by showing the full detailed structure of the top 10 pages for your targeted keyword.
It will also help you to check whether your web page is ranking for your target keyword or not.
Always Focus on natural language Keywords
A natural language, long-tail keyword strategy can do a lot for your business, and many research tools are available to help with your SEO game plan. Now that you know what is the exact definition of a long tail keyword and how common misconception happens, you will be on the right track while doing keyword research.